In focus: The “individualization” megatrend

Published on: 04/27/2020 Author: Alexander Jauker

With laser technology becoming one of the main methods of production for many companies, it's no surprise that personalisation of products has become a lucrative source of income for companies. A laser machine makes the personalisation process quick and efficient, with names, logos and more produced in the blink of an eye. An example of this is offering personalisation within a retail setting. John Lewis previously used laser machines to personalise Quality Street lids as part of their Christmas campaign. The efficiency of the technology made it easy to quickly personalise different names in a time-sensitive environment.

Increased revenue with personalisation

From start-up businesses to established global companies, personalisation has become an increasingly popular service to offer. This trend is largely due to the added value that personalisation brings for customers. When a business chooses to integrate a new service the cost-effectiveness of the service will play a large part in the decision, with factors such as potential profitability and cost of investment in new technology among the most important points for consideration.

Laser engraving can transform an everyday object into a special gift for any occasion, allowing the supplier or retailer to charge a higher price than a mass-market alternative. Generally speaking, a personalised item can be sold for between five and ten times more than a standard product, meaning a business which decides to offer personalisation can start generating additional revenue immediately.

While there are alternative methods available, using a laser engraving machine to personalise products offers unbeatable accuracy for mass market personalisation, with each personalised engraving guaranteed to be of equal quality. A laser engraver also offers a broad scope to expand on existing product ranges, with everything from metals, plastics and even textiles capable of being personalised in a quick and cost-effective manner.  

Megatrends map © www.zukunftsInstitut.de

How are costs for personalisation calculated?

When calculating the costs for laser engraving, the three factors which need to be considered are the artwork to be processed, the material being processed and the actual engraving time. Laser engraving machines offer the advantage of enabling a design to be easily replicated no matter how complex it appears, with anything from a simple name to a detailed company logo and beyond possible.

Which laser engrave products are considered best sellers?

Common examples of best-selling personalised items include photo frames, stationery, pens, reusable drinking bottles, glassware, clothing and even jewellery. The possibilities are nearly unlimited.

Getting started with individualisation and personalisation

Trotec offer a range of different ways to help you get started with product personalisation. Visit our engraving supplies webshop to discover our materials and engravable gifts or browse our range of DIY samples to see what products can be easily created using a laser engraving machine. Our team of laser experts are available to offer you any advise about purchasing a laser engraving machine. 

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More about the author: Alexander Jauker

Alexander Jauker is an enthusiastic fan of lasers. He’s been part of the Trotec team for over ten years. His role is Head of Strategic Marketing and Product Management.

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