More margin with personalization
Founders who have a business idea in the laser engraving field, or entrepreneurs who use laser engraving as an additional service, are usually concerned with the question of cost-effectiveness. “Can I make money with a laser engraving machine? And if yes, how?” My answer: With personalization and individualization.
Be it sweets, drinks, bottles, or clothing – consumers love to give products a personal touch. Standard products become something special and, therefore, something valuable. As early as 2017, around 41 percent of consumers surveyed in Germany stated that they pay more for individualized product variants than for equivalent mass products.
With laser processing, individualized products can generate 5 to 10 times more than a standard product. In my opinion, if you specialize in this sector, you are relying on a growing and future-proof market.