1. Surcharge for the laser engraving (high-quality finish)
Adding a surcharge for the laser engraving is one approach to attaining higher profit margins. Using this system, the unprocessed promotional item is comparable to other suppliers, and is offered at a lower price point. Adding an engraving, therefore, results in a surcharge. It is reasonable to apply roughly 1 dollar/laser engraving, depending on quantity and size. Meaning that the purchase of a laser system (average value - depending on size and equipment) is already economically viable with roughly one hundred items per week. With greater order volumes a viable possibility in the line of promotional items, as well as no fixed costs being aquired in laser processing, promotional item suppliers and retailers can boost the profitability of their company with laser engravings and laser markings.