Ballpoint pens of high-quality with unique engravings can be sold for $15. Depending on the amount purchased, these can be bought for as little as $1.50 per unit. "Laser cost" is typically caluculated at $1 per minute of laser use in the laser processing industry. Therefore, it is easy to determine costs based on various graphics and processing time. In the ballpoint pen example, if your engraving takes 15 seconds, the laser costs will equal to 25 cents per unit. Even when you consider labor costs, it is quite simple to see that laser engraving can make a large profit.
|Laser engraving ballpoint pen: 1 unit|
|Purchase price of a ballpoint pen:||$1.50|
|Engraving duration for 1 unit:||15 seconds|
|Engraving costs ($1/min):||$0.25|
|Labor costs ($40/hour):||$0.11|
|Retail price with engraving per order at 1 unit:||$15|
|Profit per unit:||$13.14/unit|
|Laser engraving ballpoint pen: 150 units|
|Purchase price of 150 ballpoint pens:||$225|
|Engraving duration for 150 units:||15 min|
|Engraving costs for 150 units ($1/min):||$15|
|Labor costs ($40/hour)||$10|
|Retail price with engraving per order at 150 units:||$2,250|
|Profit per order at 150 units:||$2,000/order at 150 units|
Whether you are an entrepreneur new to laser engraving or a seasoned veteran, Trotec's versatile line of CO2 and fiber flatbed laser engraving systems can help you grow business and boost profits. Available in bed sizes ranging from 24 × 12 in. to 39 × 24 in., and with several power options, Speedy laser engraving and cutting systems provide broad system capabilities, the fastest, most precise processing results available on the market, and a patented low-maintenance, high-efficiency design.
Adding a surcharge for the laser engraving is one approach to attaining higher profit margins. Using this system, the unprocessed promotional item is comparable to other suppliers, and is offered at a lower price point. Adding an engraving, therefore, results in a surcharge. It is reasonable to apply roughly 1 dollar/laser engraving, depending on quantity and size. Meaning that the purchase of a laser system (average value - depending on size and equipment) is already economically viable with roughly one hundred items per week. With greater order volumes a viable possibility in the line of promotional items, as well as no fixed costs being aquired in laser processing, promotional item suppliers and retailers can boost the profitability of their company with laser engravings and laser markings.
Some suppliers of promotional items offer laser engraved markings at almost no extra charge (only a few cents per unit). The idea is that the profit is already made in the product price and the customer feels like they are getting a high-quality engraving for virtually nothing. Since laser processing does not bring about any variable costs (i.e. no consumables are required, with the exception of labor costs) and given that promotional items are never actually purchased without branding, the fixed costs can be included in the price of the unmarked product. Due to high quantities - e.g. with giveaways - retailers of promotional items can generate more sales and revenue with very low acquisition costs, and thus also increase profitability.
In addition to the patented Speedy flexx laser engravers, which allow incomparable flexibility and the ability to get started in marking metals and plastics thanks to two laser sources in one machine, Trotec also offers galvo laser workstations for orders with large quantities. Depending on the application and the product, suppliers of promotional items can work approximately 10-50 times faster with a galvo laser than with a flatbed laser. With high-speed galvo lasers, suppliers of promotional items can quickly and economically realize even large quantities!