Durability in demanding environments
The challenge faced by Declan was finding a way to apply a visible logo trademark which could not be removed from his products. Due to the harsh environment his products are used in, the markings need to be both durable and resistant to chemical stress.
During the early years of Andec Supplies, Declan utilised plastic labels for branding, however in the wet and acidic environment of the sewers,the labels would often detach from the product.
In addition to making sure the marks lasted in their intended environment, Declan also wanted to ensure that his product was marked to ensure authenticity. There are many copies of the product on the market, meaning that a durable mark would allow for consumers to distinguish between the copies and the genuine item, protecting the Ratflap®'s quality reputation and brand.
Looking for a suitable substitute, Declan spoke to his steel fabricator who recommended laser etching or marking as a suitable alternative. After gaining quotes for £4 per piece for outsourcing the laser marking to a local print company, Declan decided to look into whether it would be more cost effective to do the marking in-house as he was producing upwards of 400 Ratflaps® per month.