Food labeling with a laser

Laser marking fruits and vegetables for natural branding


An increasing number of foods are starting to be laser marked. Natural branding – the direct labeling of fruits and vegetables – is becoming more and more important, particularly in the organic food industry. For example, it could be used to distinguish organic foods from regular fruits and vegetables. Additionally, environmentally unfriendly packaging like plastic or stickers can be replaced with lasers. Food labeling and natural branding also gives the option to add logos or a custom label to the product.

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Foods that are suitable for laser marking

  • (organic) fruits, such as apples, bananas, pineapples, etc.
  • (organic) vegetables, such as cucumbers, squash, potatoes, etc.
  • baked goods (e.g., bread)
  • meats and sausages
  • many other types of foods

Natural branding is possible on almost every food product. Laser labeling is contact-free so it does not affect the quality, taste or shelf life of the food.

Examples of applications

Areas of application for laser marking food

Environmentally friendly natural branding of (organic) foods:

Natural branding is rapidly gaining popularity, especially in the organic produce sector. Directly lasering fruits and vegetables removes the need for plastic packaging that can damage the environment. The manufacturer or dealer's logo is typically applied to the produce during natural branding.

Labeling foods with product information:

Laser technology also allows for food to be marked with variable content. Food product producers can efficiently apply information about the item like the date, county of origin, harvest or production date, etc. with text, numbers and codes.

Food marking for advertising purposes

An apple marked with the company logo and given at a trade fair, engraved Easter eggs, a loaf of bread with the baker's logo on it – there are many ways to use laser marking branded foods for advertising. The possibilities are practically infinite.


Why should I buy Trotec laser for laser marking food?

Environmentally friendly, durable, flexible
Natural branding gives many benefits for food producers and retailers:

  • Unlike stickers that can be easily discarded and do not stick well, laser marking is reliable and permanent.
  • Much to the delight of both the earth and customers, no plastic packaging is required by direct food marking.
  • Every kind of label is possible with lasers: logos, text, images, serial numbers, codes (including dynamic content).

Function and advantages of laser technology

Environmentally friendly

  • Avoid environmentally damaging packaging with laser marking
  • Extra materials like labels and ink are not required

Advantages of a Trotec laser

  • Many years of experience in the laser marking sector
  • Product portfolio that covers all requirements
  • Application expertise

Permanent marking

  • Labeling food products with a laser is the only possible way to mark them directly (natural branding)
  • Labeling methods like paper labels and stickers do not stick well, especially to foods that have a rough texture

Advantages of a Trotec laser

  • Product portfolio with laser systems that cover all applications
  • Flatbed systems with working areas up to 28.6 x 17 inches
  • SpeedMarker CL for integration into product lines
  • Special systems tailored to customer requirements (apple marking system already available)

Flexible, dynamic data can be marked

  • Every kind of information can be lasered, including dynamic content (such as the date), logos, photos, text, (serial) numbers, codes, barcodes, data matrix codes, QR codes, etc.

Advantages of a Trotec laser

  • Easy to use laser software (JobControl or SpeedMark)
  • When integrated into production plants, data from ERP systems can also be imported and used for marking (SpeedMark)

Marking in seconds for more throughput

  • Quick marking even with variable content (e.g., serial numbers, codes)
  • Labeling food with different kinds of labels is possible with zero effort

Advantages of a Trotec laser

  • Extensive product portfolio from entry-level machines to automated systems
  • Intelligent, intuitive labeling software for easy operation
  • Can be integrated into production plants
  • Content from ERP files can be integrated

Trotec Product Recommendations

Laser Engravers - Speedy Serie

Speedy series: CO2 laser engraving and cutting machines for formats up to 40 x 24 inches

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SpeedMarker CL

The SpeedMarker CL (CO2 laser) is characterized by maximum speed and a laser power up to 200 Watts.

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