managing-director-clive-heydenrych

Set an example
for others!

Clive Heydenrych
Managing Director Trodate Trotec South Africa

Published on: 10/20/2017 Author: Trotec Laser South Africa

In Profile: Clive Heydenrych

My profession:
Managing Director Trodat Trotec South Africa

My workplace:
Sandton l Gauteng l South Africa

Employed with Trotec since: 
The year 1999 – as a Distributor till 2007, as a subsidiary since 2008

My personal work motto: 
Honesty, integrity, diligence, do your best and always set an example for others.


This is how I would describe my job to a friend

My role is to implement the Group Strategy of the Laser Business as it applies to my market, inclusive of Sales, Marketing, Technical Services, Relationship Management, logistics, human resources and profitability.
I further act as a sounding board of local market trends in the Laser business which may be of benefit to the Group, both in terms of Laser hardware and applications. 

I spend most of my work day

  • Acting against my “Key Performance Indicators”;
  • Monitoring feedback from staff in terms of their KPI’s;
  • Operational matters from Sales to systems, customer interface, communications with the headquarter and the like.
"We were at a Fespa Trade show and I told staff to go and get competitor information, photos of their booth, pricing, catalogues etc. The staff member came back saying that not only was a competitor operating a laser with an open lid but that the hair of the lady operator who was leaning over the laser fell under the laser beam and caught fire for a moment."
- A funny anecdote from my work life - Clive Heydenrych -

The coolest thing about my job is...

...the great variety and the complexity of the challenge to attain group objectives.

The thing I appreciate most about Trotec is...

...the evolution of existing Laser products, the introduction of a continual new suit of products, and exposure to state-of-the-art sales and marketing techniques.

Something personal about myself

I’m a 7th generation South African whose ancestors came from Austria, under the surname Heydenreich.