Environmentally friendly natural branding of (organic) foods:
Since organic foods have gained in popularity, so has natural branding of these items. Direct marking on fruits and vegetables eliminates the need for environmentally damaging plastic packaging. With natural branding allows for the safe labeling of information on these foods to indicate that they are organic, and the manufacturer's or dealer's logo is also often applied.
Labeling of foods with product information:
Foods can also be directly marked with variable content using a laser marker. Food manufacturers or distributors can quickly and easily add important product information such as date, origin, harvest or production date with text, numbers and codes.