Food labeling with a laser

Lasers for marking fruits and vegetables


Lasers are also a great way to mark foods. Also referred to as "natural branding," direct marking of foods is done to label foods with information or to add branding or logos. The practice of natural branding with a laser marker is becoming increasingly popular, especially in the organic food sector – where a direct label is needed to distinguish organic foods from conventional fruits and vegetables. Laser marking foods is safe, toxin-free and efficient, and replaces environmentally damaging plastic packaging or stickers. 

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What foods can you laser mark?

  • (organic) fruits, such as apples, bananas, pineapples, etc.
  • (organic) vegetables, such as cucumbers, squash, potatoes, etc.
  • baked goods (bread)
  • meats and sausages
  • many other types of foods

Natural branding can be done used on almost all food products. Direct laser labeling is a contact-free process, so it has no impact on the quality, taste or shelf life of the food.

Examples of laser-marked foods

Different ways laser marking is used in the food industry

Environmentally friendly natural branding of (organic) foods:

Since organic foods have gained in popularity, so has natural branding of these items. Direct marking on fruits and vegetables eliminates the need for environmentally damaging plastic packaging. With natural branding allows for the safe labeling of information on these foods to indicate that they are organic, and the manufacturer's or dealer's logo is also often applied.

Labeling of foods with product information:

Foods can also be directly marked with variable content using a laser marker. Food manufacturers or distributors can quickly and easily add important product information such as date, origin, harvest or production date with text, numbers and codes.

Food marking for advertising purposes

Laser marking food is also used for advertising and branding purposes in many areas. You can label an apple with your company logo and distribute it at an event, engrave Easter eggs, or decorate a loaf of bread with the baker's logo. The possibilities are virtually endless.


Why should I buy Trotec laser for laser marking food?

Environmentally friendly, durable, flexible
Natural branding offers many benefits for food manufacturers and retailers:

  • The marking is durable, unlike stickers that do not adhere well and can be removed easily.
  • With direct food labeling, no plastic packaging is needed – much to the delight of the environment and consumers.
  • All types of labeling are possible using the laser: logos, text, images, serial numbers, codes (including with dynamic content).

Function and advantages of laser technology

Permanent marking

  • Using a laser to label food is the only possible direct marking method (natural branding)
  • Other labeling methods, such paper labels or stickers, do not adhere well, especially to foods with a rough surface

Advantages of a Trotec laser

  • Product portfolio with laser systems that cover all applications
  • Flatbed systems with a broad range of power options and bed sizes
  • SpeedMarker CL for integration into product lines
  • Special systems tailored to customer requirements (apple marking system already available)

Laser mark flexible and dynamic data on foods

  • All types of information content can be lasered – including dynamic content (such as the date), logos, photos, text, (serial) numbers, codes, barcodes, data matrix codes, QR codes, etc.

Advantages of a Trotec laser

  • User-friendly laser software (JobControl or SpeedMark)
  • When integrated into production plants, data from ERP systems can also be imported and used for marking (SpeedMark)

Marking in seconds for more throughput

  • Very fast marking possible, even of variable contents (for example, serial numbers, codes)
  • Food labeling with a variety of labeling content possible with no effort

Advantages of a Trotec laser

  • Extensive product portfolio from entry-level machines to automated systems
  • Intelligent, intuitive labeling software for easy operation
  • Can be integrated into production plants
  • Content from ERP files can be integrated

Environmentally friendly

  • With laser marking, environmentally harmful packaging can be avoided
  • No materials like labels and ink are needed

Advantages of a Trotec laser

  • Many years of experience in the laser marking sector
  • Product portfolio that covers all requirements
  • Application expertise

Trotec Product Recommendations

Laser Engravers - Speedy Serie

Speedy series: CO2 laser engraving and cutting machines for formats up to 40 x 24 in.

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SpeedMarker CL

The SpeedMarker CL (CO2 laser) is characterized by maximum speed and a laser power up to 200 Watts.

Product details

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