A typical situation at a trade fair or our laser days: In order to quickly experience the simple operation of our laser engraving machines, visitors can engrave a ballpoint pen with a name at our DIY station. I’ve been watching this for a few years now and there are always queues of visitors. I am fascinated by the effects of personalization. A rather “stupid” everyday object becomes something special with a name engraving.
When creating the product portfolio, you should consider the calculation of the sales price. 1 euro per minute for the laser processing time is a common calculation basis. Depending on the complexity of the graphics, you should also include the time needed for the design in your calculation. Many products can be personalized with designs, logos and lettering using a laser engraving machine. Here is a calculation example for a laser-engraved ballpoint pen with surcharge for laser engraving.