Natural branding with a laser

Laser marking of fruits and vegetables as natural branding

More and more foods are being laser marked. Especially in the organic food sector, natural branding – the direct labeling of fruits and vegetables – is becoming increasingly important, for example, to distinguish organic foods from conventional fruits and vegetables. In addition, laser marking replaces environmentally damaging plastic packaging or stickers. In addition, food labeling or natural branding offers the possibility of applying logos or personalized labels.

Foods that are suitable for laser marking

(organic) fruits, such as apples, bananas, pineapples, etc.
(organic) vegetables, such as cucumbers, squash, potatoes, etc.
baked goods (bread)
meats and sausages
many other types of foods

Natural branding can be done used on almost all food products. Direct laser labeling is done contact-free, so it has no impact on the quality, taste or shelf life of the food.

Examples of applications

Areas of application for laser marking food

Environmentally friendly natural branding of (organic) foods:

Particularly in the sector of organic fruits and vegetables, natural branding is quickly gaining in popularity. Direct lasering of fruits and vegetables eliminates the need for environmentally damaging plastic packaging. With natural branding, the manufacturer's or dealer's logo is usually applied.

Labeling of foods with product information:

With laser technology, foods can also be directly marked with variable content. Food product producers can quickly and easily add product information (date, origin, harvest or production date, etc.) with text, numbers and codes.

Food marking for advertising purposes

Whether an apple is labeled with the company logo and distributed at a trade fair, Easter eggs are engraved, or a loaf of bread is decorated with the baker's logo – with laser marking, branded foods can be used for advertising purposes. The possibilities are virtually endless.

Why should I buy Trotec laser for laser marking food?

Environmentally friendly, durable, flexible
Natural branding offers many benefits for food manufacturers and retailers:

The marking is durable, unlike stickers that do not adhere well and can be removed easily.
With direct food labeling, no plastic packaging is needed – much to the delight of the environment and consumers.
All types of labeling are possible using the laser: logos, text, images, serial numbers, codes (including with dynamic content).

Function and advantages of laser technology

Environmentally friendly

With laser marking, environmentally harmful packaging can be avoided
No materials like labels and ink are needed

Advantages of a Trotec laser

Many years of experience in the laser marking sector
Product portfolio that covers all requirements
Application expertise

Permanent marking

Using a laser to label food is the only possible direct marking method (natural branding)
Other labeling methods, such paper labels or stickers, do not adhere well, especially to foods with a rough surface

Advantages of a Trotec laser

Product portfolio with laser systems that cover all applications
Flatbed systems with working areas up to 726 x 432 mm
SpeedMarker CL for integration into product lines
Special systems tailored to customer requirements (apple marking system already available)

Flexible, dynamic data can be marked

All types of information content can be lasered – including dynamic content (such as the date), logos, photos, text, (serial) numbers, codes, barcodes, data matrix codes, QR codes, etc.

Advantages of a Trotec laser

Easy to use laser software (JobControl or SpeedMark)
When integrated into production plants, data from ERP systems can also be imported and used for marking (SpeedMark)

Marking in seconds for more throughput

Very fast marking possible, even of variable contents (for example, serial numbers, codes)
Food labeling with a variety of labeling content possible with no effort