What products do I want to sell? Specialization versus a wide product portfolio.
Specialization certainly reduces set-up costs, in other words, the time spent on each individual workpiece. Taking the example of laser engraved cutting boards with creative sayings, there’d be a choice of sayings, but the settings on the laser would remain the same. If the selection of products is larger, the creative scope also increases. When calculating the price, the higher time expenditure must be factored in.