3 Most Important Questions for Starting a Laser Engraving Business

Published on: 09/01/2020 Author: Alexander Jauker

While working at Viscom, enterprising individuals come to me with exciting ideas about using lasers for customization and personalization, at our in-house exhibitions and even in my private circles. Their ideas range from engraving names on high-quality beverage bottles to producing cake-toppers for wedding cakes to cutting boards with amusing sayings. One topic keeps coming up in these conversations: but how do I actually approach my business idea? What do I need to do to make it work?  

The three most important questions to start with:

  1. What products do I want to sell?
  2. Who are the customers for my products and services?
  3. Is there a lot of competition or am I offering a unique idea?

What products do I want to sell? Specialisation versus a wide product portfolio.

Having a specialised product offering will certainly reduce set-up costs, (in other words - the time spent on each individual workpiece). Lets take the example of laser engraved wooden cutting boards with creative sayings. More than likely, there’d be a selection of quotes that you can engrave, but the settings on the laser would remain the same. If the selection of products is larger, the creative scope also increases. When calculating the price, the higher time expenditure must be factored in.

Who are the customers for my products and services? B2B or B2C.

If you’re working with companies, the purchasing process will certainly be more complex than if your customer base consists solely of private individuals. In the B2B sector, the time invested before the first deal will pay off later, through high volumes and follow-up orders.

Is there a lot of competition or am I offering a unique idea? Who are my competitors?

Are there any other laser suppliers in the field you have decided to focus on? If yes, what unique features do they offer? Every laser engraver should ask themselves, where and how can I distinguish myself and stand out from the crowd?

Business plan, marketing concept and financing

Once you have determined the answers for the above mentioned questions, you will have a clear sense of your enterprise. From here, the next step is to get down to business! You'll need to get started with things like your business plan, marketing strategy and financing - these all need to be carefully worked out prior to starting your business. Our downloadable guide “How to start a laser engraving business” will give you a detailed insight into the topic.

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My personal tip: how to get productive faster

I have myself been an enthusiastic user of Trotec machines for over ten years. The potentials of lasering keep me fascinated. And I'd recommend one more thing - have a look at Trotec’s range of materials, and also at our Academy Program. The perfectly matched, tried and tested laser materials, in conjunction with our courses, will certainly make your start easier.

More about the author: Alexander Jauker

Alexander Jauker is an enthusiastic fan of lasers. He’s been part of the Trotec team for over ten years. His role is Head of Strategic Marketing and Product Management.