What products do I want to sell? Specialisation versus a wide product portfolio.
Having a specialised product offering will certainly reduce set-up costs, (in other words - the time spent on each individual workpiece). Lets take the example of laser engraved wooden cutting boards with creative sayings. More than likely, there’d be a selection of quotes that you can engrave, but the settings on the laser would remain the same. If the selection of products is larger, the creative scope also increases. When calculating the price, the higher time expenditure must be factored in.