New business unit at Müller: Personalization with laser technology

Published on: 04/26/2021 Author: Trotec Laser DACH

About Erwin Müller Versandhaus GmbH

Erwin Müller Versandhaus GmbH is a specialty mail-order company that provides home textiles for sleeping, bathing and living for the whole family. It was started in 1951 and is still family-owned today.

In line with the motto "Feel good at home," many of the products offered are also personalized and refined in the "manutextur" using laser technology, among other things. Around 400 employees at the site in Buttenwiesen, Germany take care of customers' needs.

New business: Personalization

In 2015, Müller started a business unit for product personalization called "Manutextur." Here, they started with embroidery as well as printing, and quickly also dealt with the topic of lasers and personalized laser engravings.

In 2018, the company then decided to purchase the first laser for the individualization of drinking glasses. And decided to go for a Speedy 100 laser engraver.

"Since the introduction of the offer "laser engraved drinking glasses" it has been very well received by our customers. The accuracy of the Speedy 100, the speed but also the efficiency and the excellent service of Trotec have convinced us."
- Andreas Plohmann - CMO - Erwin Müller Versandhaus GmbH -

Top quality of hardware and software

Trotec Laser was involved from the very first steps and accompanied the generation of ideas as well as the test phase. At Müller it was the excellent performance of the hardware and software that convinced the team.

The circular engraving device, the compact, clearly arranged design and operability of the laser, but also the Trotec service, tipped the scales in favor of the purchase.

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