Is a laser machine really the right investment?

Three questions engravers ask themselves before buying a laser engraver.

Published on: 03/31/2021

No question about it – investing in a laser machine, like any investment, should be carefully considered. We would like to answer three questions that interested parties frequently ask us. Regardless of whether a company wants to buy a laser engraver for its machinery, start a new business or perhaps the technology they have been using has reached its limits.

1. To date, I’ve been working with an external service provider for laser engraving. Why should I buy a laser engraver?

Good business relationships are worth their weight in gold. The outsourcing of engravings costs you time and money as an entrepreneur. In addition, you give up some control over the quality of the end product. Once the quantities reach a critical threshold, you should integrate laser engraving and the income associated with it into your company. This makes you faster and more flexible for your customers. There is no additional logistical effort.

The inside story: Many of our customers report that a switch to in-house production also increases the number of lasered products. Our customers quickly recognize the possibilities of laser technology and, after a short time, they begin to use a wide variety of materials. The purchased laser engraver becomes a sure-fire success.

2. I work with a mechanical engraving machine. What are the advantages of buying a laser engraver?

Every entrepreneur wants to make their business future-proof. So it makes sense to offer different technologies. It’s one way to differentiate yourself from the competition. Every technology has its legitimate application. The laser machine can optimally complement a mechanical engraving machine and offer new possibilities. Check it out: Comparison of mechanical engraving and laser engraving.  

Laser engraving offers many advantages: Even the finest details of logos or photos can be engraved or cut. The laser machine is a universal tool for all materials, you don’t need any additional tools. You also don’t need to clamp the material because laser processing is non-contact. This saves time.

3. There is already a company in my region that offers laser engraving. Is that a problem?

No! The demand for products with personalization is constantly increasing. There’s a good reason why individualization is one of the megatrends. Laser engravings are high-quality engravings and are recognized as such by the customer. The possibilities with a laser engraver are varied. If you have new ideas and a good business model, you shouldn’t be afraid of the competition. Read our tips for starting a successful laser-engraving company.

More about the author: Petra Berger

Petra Berger is Product Marketing Manager of Engraving at Trotec. With a lot of enthusiasm and creativity, she is responsible for marketing the “Speedys” – the fastest laser engravers on the market.

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