Position your laser engraving business for a successful year
2020 was a turbulent year that presented us with with completely new challenges and a great deal of uncertainty. For several of our customers, the pandemic has caused sales to slump over the past few months, particularly for those in the event sector, and those who engrave trophies and awards. Others -- such as those who produce signage, sneeze guards, or acrylic safety screens -- have had well-filled order books, sometimes struggling to keep up with demand. Whatever the case may be for your business, we want to do everything we can to help you succeed. So we spoke to customers, entrepreneuers, and veterans in the laser engraving business and asked: What has made your laser engraving company successful over the past year? Which laser applications or marketing activities will you continue to work on in 2021? With the wisdom we gathered, we put together the following list of tips to help you position your business for success in 2021.