Speedy series: Laser engraving and cutting machines for formats up to 1016 x 610 mm
| ⚫ Engrave | ⚫ Cut | ⚫ Mark |
| Laser type: | CO₂, Flexx or Fiber laser |
|---|---|
| Work area: | 610 x 305 up to 1016 x 610 mm |
| Max. workpiece height: | 125 - 305 mm |
| Laser power: | 20 - 120 watts |
SP series: CO2 laser cutter for large-format materials.
| ⚫ Engrave | ⚫ Cut | ⎯ Mark |
| Laser type: | CO₂ laser |
|---|---|
| Work area: | 1245 x 710 up to 3250 x 3210 mm |
| Max. workpiece height: | 50 - 112 mm |
| Laser power: | 40 - 400 watts |
Marking laser stations with galvo marking heads. Marking area up to 44.1 x 25.0 inch.
| ⚫ Engrave | ⎯ Cut | ⚫ Mark |
| Laser type: | CO₂ or Fiber laser |
|---|---|
| Max. work area: | 190 x 190 up to 1300 x 450 mm |
| Max. workpiece height: | 250 - 764 mm |
| Laser power: | 20 - 100 watts / 20 + 100 watts MOPA |
We spoke with our customers, laser experts and community to gather wisdom on ways you can position your business for a successful 2021.
2020 was a turbulent year that presented us with with completely new challenges and a great deal of uncertainty. For several of our customers, the pandemic has caused sales to slump over the past few months, particularly for those in the event sector, and those who engrave trophies and awards. Others -- such as those who produce signage, sneeze guards, or acrylic safety screens -- have had well-filled order books, sometimes struggling to keep up with demand. Whatever the case may be for your business, we want to do everything we can to help you succeed. So we spoke to customers, entrepreneuers, and veterans in the laser engraving business and asked: What has made your laser engraving company successful over the past year? Which laser applications or marketing activities will you continue to work on in 2021? With the wisdom we gathered, we put together the following list of tips to help you position your business for success in 2021.
COVID-19 created a number of new market demands that were urgently needed in large quantities almost overnight. Some of these high-demand products produced on a laser include safety screens made of acrylic glass for supermarket checkouts, counters, or as room dividers. Counters, checkouts and offices are still being fitted with acrylic safety partitions, so demand for these is likely to remain high in the near future. Other examples of new product demands include signs for public areas such as signage stating “keep your distance” or “wash your hands”. Another new laser application related to the COVID-19 pandemic is the cutting of textiles for textile masks (face masks). These health safety measures will continue in the future, so it's safe to assume that there will continue to be great demand in this area.
Personalization with a laser engraver will remain lucrative in years to come. Personalized items have continued to delight people for many years, and the demand has remained constant. Laser engravers can take a rather “simple” everyday object and turn it into something special and valuable with a name engraving. Whether they are seasonal items, gifts for Valentine’s Day, Easter, Mother’s Day, birthdays, or simply a small gesture, the individual touch personalization provides allows a high margin.
More information on this can be found in our blogs “In focus: The “individualization” megatrend” and “Refining with laser engraving”.
A focused website is more important than ever today. Sixty-three percent of shopping opportunities start online (ThinkwithGoogle, 2018). Regardless of whether people shop locally or online, the majority of customer journeys begin online. If your website is found during this initial research, the chances are much higher that a customer will ultimately buy from you. Make it easy for customers to find you online. Optimize your website and use free advice services from Google, Facebook and co.
According to Statista, 75 percent of people shop online at least once a month. The trend is clearly moving toward more online shopping. Facts such as the closure of stationary stores due to high infection rates and other restrictions are pushing this development.
At the same time, many customers want to support local providers. The easiest way to accommodate this is to offer your products online – e.g. in your own webshop or in partner webshops. This will make your company more future-proof.
Put your company on a digital footing. This not only applies to the website and sales channels, but also internal processes.
Automate as many steps as possible from order to delivery. This saves times and money, and frees up you and your team for other activities. How does it work? For example, with an online product configurator like our customer “Pichl Medaillen” www.pichl-medaillen.com.
Do you want your laser work to be easier and faster? How about a simplified workflow and profitable order processing with a thoroughly digital setup? Then download the new Trotec Ruby software free of charge:
With user guidance that inspires and enables direct work with a Mac.
Cathrin Pfeiffer is a passionate marketing expert. For more than 15 years she has been successful in B2B and B2C marketing and she has led the international Trotec marketing team as Head of Global Marketing since 2019.
