Customer focus: Betsy Benn

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Published on: 11/27/2017

Cheltenham-based print and gift company Betsy Benn choose Trotec to personalise a variety of their designs from Christmas decorations to passport covers and beyond.

Betsy Benn started out as a sole trader in 2010 focusing on selling her unique prints in small boutiques. Betsy was soon invited to join which propelled her to popularity, and she now employs nine members of staff at her namesake company. In just the second year of trading, Betsy won the prestigious Make Award for Best Customer Service and was a finalist for product of the year.

In 2014 the purchase of a Rayjet laser engraver was the breakthrough for Betsy Benn. The addition of the desktop laser cutter enabled Betsy Benn to take the artistry she had developed and apply it to new materials, taking the Betsy Benn company in new and exciting directions.

Once the processing capabilities of laser technology became clear, Betsy Benn sought a larger and more powerful machine to improve the company's workflow, opting for a Trotec Speedy 300 laser engraver which was installed in 2016.  

Betsy Benn, company director said: "Our Speedy laser machine has added another dimension to our work and is an important element of the creative process when building new ideas, offering greater creative scope to process a variety of materials."

Betsy's range of gifts incorporates a variety of different materials from wood and acrylics to paper and fabrics. When creating her diverse product portfolio which includes custom designed prints, greetings cards and decorations, Betsy uses a selection of Trotec engraving materials.

Betsy said: "Trotec's materials also make excellent additions to our range of products. Whilst we use a number of different materials, the metallic ranges are favourites of ours, as they help to bring our designs to life, especially our Christmas decorations and wall art."

As well as the Speedy 300's processing capabilities,  the customer support and after sale service were also hugely important in helping Betsy to decide which laser machine supplier to choose.

"The ability to go into Trotec's laser machine showroom to test the machines and find out what was possible on our own products, coupled with Trotec's experts being on hand to advise us, made us feel confident in our purchase.

"More so, Trotec's after-sales support is excellent. Whether a technical support issue or simply needing some advice, Trotec are always happy to help me.

"The Trotec experience was impeccably smooth. I felt supported throughout the entire process, not just the sale. The installation wasn't rushed and I felt that I was happy to test the laser on my own, knowing that I could easily call Trotec for additional assistance if needed."

Having grown considerably since their foundation, Betsy Benn are still looking for new ways to grow their business. Betsy said: "Whilst I feel there is still more that I can achieve with my Speedy 300, I can definitely see progression and possibilities for additional machines."