The Most Important Questions for Starting a Laser Engraving Business

Published on: 09/01/2020 Author: Alexander Jauker

Using laser machines for personalisation and customisation has become one of the most popular fields for the technology, with entrepreneurs constantly innovating. Ideas for personalising gift products include everything from engraving names onto drinking bottles to creating cake toppers for weddings. The common question asked by these individuals is how do I turn my business from an idea to a viable company? 

Getting started: The three most important questions

  1. What products do I want to sell?
  2. Who are the customers for my products and services?
  3. Who are my competitors or is my idea unique?

What products do I want to sell? Specialisation vs a wide portfolio.

Product specialisation reduces the set up costs for jobs and the time spent on each individual workpiece. If we take the example of a personalised cutting board, the variant is the personalised message, while the settings will always remain the same for the product. Larger product portfolios also increase the scope for creativity. When calculating costs per job, the longer time spent processing must also be factored into the cost. 

Who are the customers for my products and services? B2B or B2C.

There are differences between the purchasing processes for businesses and private companies. Selling to the B2B sector is a lot more complex than selling to individuals, however this sector also yields dividends later, as the time invested before the first deal will pay off in future with high volume and follow-up orders. 

Who are my competitors?

If you are operating in a field where there are other laser operators, a unique selling point is essential. Your competitors are likely to have their own and as such you will want to find out theirs and see how you can differentiate your business from the competition. 

Business plan, marketing concept and financing

Answering these three questions helps you to have a clear vision for your business, with the next step being forming a plan. The business plan, marketing strategy and financing should be carefully worked out. For more information, download our guide “How to start a laser engraving business”.

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My personal tip: how to get productive faster

Alex Jauker has been an enthusiastic user of Trotec lasers for over ten years, and to this day he remains fascinated by the capabilities of the technology. He recommends that new laser users look through Trotec vast range of engraving materials as well as the academy program, due to the perfect match of tested materials in conjunction with Trotec courses. This will make your first foray into lasering easier. 


More about the author: Alexander Jauker

Alexander Jauker is an enthusiastic fan of lasers. He’s been part of the Trotec team for over ten years. His role is Head of Strategic Marketing and Product Management.