Prior to the purchase of the Trotec laser machine, Ameritape performed prototyping for customers using steel roll dies, a very time consuming and expensive process. They were also experiencing limitations regarding customisation capabilities. When processing VBH materials with a rotary or steel roll die, intricate details proved to be difficult to achieve, which limited the number of custom jobs Ameritape could take on. To remedy the situation, Tom Whipple, president of Ameritape, decided to research laser technology to find a solution that allowed them to create a more cost effective and efficient prototyping process as well as offer detailed, intricate solutions to their customers. After speaking with several laser manufacturers about their machines, Tom contacted Trotec laser.