Green Grass Design is an upmarket graphic design studio, based in Parkhurst Johannesburg. Initially starting the business as soley a design studio, the company began to grow and so did their creative ideas. This led to the need for a laser cutter. They now produce unique laser cut goods for their corporate clients, as well as create their own products for their self-owned retail store, which they sell to the public.
"Trotec machines are workhorses. You load them and they work"- Ria Kraftt - Visual Cultivator -
As a graphic design studio, Green Grass Design's ideas and concepts were generally bound by client expectations and limitation (budget, time constraints, project briefs given etc.). In turn, their concepts were also limited by the requirement for third-party companies who were responsible for the out-put of their concepts such as printers and other fabricators. This often meant that suppliers could offer limited services such as only cutting or only marking. Upon attending a signage and print exhibition in Johannesburg, owner Ria Kraftt visited the Trotec stand and saw various applications running on the laser machines. With an undying love for hands-on creations, she was instantly intrigued and began to explore the possibilities and opportunities the laser machine could give her.
"We also love the ease of use - once you've got your cutline and your artwork, you've got a product! "- Ria Kraftt - Visual Cultivator -
As an established graphic design studio with multiple creative minds constantly buzzing with ideas, they started out using their laser machine to test their own ideas. The team saw laser machines as a unique outlet for their ideas with the added benefit of being able to produce tangible creations. By creating their own products, they were also able to use their creative freedom without being dictacted to by a brand. Through doing this, their designers were encouraged to use their individuality, which combined with the 3D aspect of laser machine produced products, added an extra element to their concepts.
Ria's perception of the laser cutting industry is that those who generally show interest in starting a business in the industry create standard applications, such as branding items, signage, engraving etc. Green Grass Design prides themselves in innovative designs that transfer through to their final product. "I think what is amazing is that, what you visualise, you can cut - and the ease of having your own machine"