Laser engraving and cutting food

Create natural branding by laser engraving fruit and vegetables

Laser marking is becoming more popular as a method of branding food. Within the organic food sector the direct labelling of fruits and vegetables is becoming increasingly important. An example of this is to distinguish organic and conventional fruit and vegetables. With laser marking you also replace the environmentally damaging plastic packaging and stickers. With laser marking you can also apply logos and personalised designs to the produce.

Foods suitable for laser marking

(Organic) fruits, including apples, bananas, pineapples, etc.
(Organic) vegetables, such as cucumbers, squash, potatoes, etc.
Baked goods (bread)
Meats, such as sausages
Many other types of foods

Natural branding is possible on almost all food produce. The contact free process has no impact on the quality, taste or shelf life of the produce.

Application examples

Application areas for laser marking food

Environmentally friendly natural branding of (organic) foods:

The laser marking of fruits and vegetables eliminates the requirement for environmentally damaging packaging, allowing direct marking of logos and information.

Labeling of foods with product information:

The direct marking produced with a laser machine allows variable content to be marked on the product. Food producers can easily add different product information, such as use by date, origin and othe rinformation.

Food marking for advertising

The possibilities of laser marking are almost endless when applied to food. From a company logo on an apple as a give away at a show or a loaf of bread with a logo used as a point of sale item, advertising with foods can prove to be a highly unique concept.

Laser engraved easter egg with natural branding

Why laser mark food?

Environmentally friendly, durable, flexible
Natural branding offers many benefits for food manufacturers and retailers:

Laser marking creates durable marks, unlike stickers which can be removed easily
With direct food labelling, no plastic packaging is needed making it an environmentally friendly solution
All types of labeling are possible using the laser: logos, text, images, serial numbers, codes, including with dynamic content.

Function and advantages of laser technology

Permanent marking

Laser marking food is the only possible direct marking method (natural branding)
Other labelling methods such paper labels or stickers, do not adhere well, especially to foods with a rough surface. They can also be easily removed.

Advantages of a Trotec laser machine

Product portfolio with laser machines that cover all applications
Flatbed lasers with working areas up to 726 x 432 mm
SpeedMarker CL industrial lasers for integration into product lines

Flexible, dynamic data can be marked

All types of information content can be lasered – including dynamic content such as the date, logos, photos, text, serial numbers, codes, barcodes, data matrix codes, QR codes, etc.

Advantages of a Trotec laser machine

Easy to use laser software, including JobControl for flatbed lasers and SpeedMark for SpeedMarkers
When integrated into production plants, data from ERP systems can also be imported and used for marking SpeedMark laser software

Marking in seconds for more throughput

Very fast laser marking is possible even of variable contents including serial numbers and codes
Food labelling with a variety of content is possible without effort

Advantages of a Trotec laser machine

Extensive product portfolio from entry-level laser machines to automated systems
Intelligent, intuitive labelling software for easy operation
Integration into production plants is possible
Content from ERP files can also be integrated