What products do I want to sell? Specialisation versus a wide product portfolio.
Specialisation certainly helps to reduce set-up costs and the amount of time that is dedicated to every individual workpiece. If we take for example, engraving chopping boards with quotes and sayings, there would be a wide choice of sayings that could be engraved, but the material settings used to mark the material would always be the same. But as the scope of products provided gets larger, the greater the creative time processes will be. This means that when calculating the final price, one must allow for the increase in time spent, and factor this expense into the cost of the final product.