Trotec Laser increases market standing in Latin America and strengthens its global position with new subsidiary in Mexico.
With the acquisition of Gizmo S.A. (a former distributor) and the founding of the new subsidiary in San Franciso del Rincón, León., Trotec has successfully taken a further step into the large and important Latin American market.
This acquisition and integration will improve our market standing in the important area of Latin America as well as strengthen our role as an international market leader in the laser sector. This step will also help us achieve our targeted growth strategy for 2020.
The Gizmo S.A. company has approximately 20 years of market experience and corresponding know-how in the laser business.
"Having a strong physical presence in this area and offering the best customer service will be key to growing business in this area," explains Andreas Penz, Managing Director of Trotec Laser. "Our acquisition in Latin America chiefly represents a strengthening of our global market presence and market share in this growing area."
The previous owner Rios Joel was appointed managing director of the new subsidiary, which has taken on the team from Gizmo, consisting of some 20 members of staff. This means that Trotec worldwide has now grown to more than 450 employees.
"At Gizmo, we feel proud to be the first Spanish-speaking subsidiary to become a part of the Trodat Trotec Group. Trotec Laser and Gizmo have been business partners for almost two decades, and now both companies are witnessing a new phase that will strengthen the relationship with our customers, by focusing our efforts on service and the customers themselves", says Joel Ríos, managing director of Trotec Laser in Mexico.