Set An Example
For Others!

Clive Heydenrych
Managing Director

Published on: 10/20/2017 Author: Trotec Laser South Africa

In Profile: Clive Heydenrych

My job:
Managing Director

Where I work:
Sandton, Gauteng, South Africa

I have been with Trotec since: 
1999 – Distributor til 2007, Subsidiary since 2008

My personal work motto: 
"Honesty, integrity, diligence - do your best always and set an example for others."

How I would describe my job...

My role is to implement the Group Strategy of our business, as it applies to my market. This is inclusive of sales, marketing, technical services, relationship management, logistics, human resources and profitability.
Alongside this, I watch local market trends in the laser business, which may benefit us, both in terms of laser hardware and applications. 

I spend most of my day...

  • Meeting my 'Key Performance Indicators'.
  • Monitoring feedback from staff regarding their KPI’s.
  • Operational matters from sales - systems - customer interface.
  • Communications with headquarters.
"We were at a Fespa Trade show and I told staff to go and get competitor information, photos of their booth, pricing, catalogues etc. The staff member came back saying that not only was a competitor operating a laser with an open lid but that the hair of the lady operator who was leaning over the laser fell under the laser beam and caught fire for a moment."
- A funny anecdote from my work life - Clive Heydenrych -

The coolest thing about my job is...

...the variety and complexity of the challenge to attain group objectives.

The thing I love most about Trotec is...

...the evolution of existing laser products, the introduction of a continual new suite of products, exposure to state-of-the-art sales and marketing techniques.

Something about me...

I’m a 7th generation South African whose ancestors came from Austria, under the surname Heydenreich.

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