Josef Steiner labels his sausages for advertising purposes and to protect his brand name. More than 1000 sausages are labelled daily with the Steiner company’s logo. At Josef Steiner, the quality of the sausages it produces is of the highest importance. Despite the labelling, the sausages’ natural taste and shelf life must be retained, and the formation of contaminants must be avoided. The inscribing of a company logo on a sausage may not take longer than 5 seconds. Other challenges have been the creation of a good, high-quality label in order to stand out from the competition, and the creation of a fully-integrated assembly machine.